This research examined two top online sites that are dating usability – eHarmony and Match.com. Users shared their experiences and perceptions regarding the two web internet sites in interviews and research that is eye-tracking conducted. The outcomes had been interesting and pointed out difficulties with technology assisting emotional connection and chemistry between users.
- Presented by Catalyst Group
This research assessed two top online sites that are dating usability – eHarmony and Match.com. Users shared their experiences and perceptions associated with the two web web web sites in interviews and eye-tracking research ended up being carried out. The outcome were intriguing and described difficulties with technology assisting connection that is emotional chemistry between users.
Statement of Limitations This report summarizes conversations held with an overall total of 16 people (8 eHarmony and 8 Match.com users). The remarks, quotes, and views in this document mirror just the views among these users and never those of eHarmony or Match.com whom weren’t by themselves a part of this research at all.
The intention of the report is to emphasize themes that are broad offer insights as to just how these sites are employed by the users we talked to. The findings in this report mirror the views of the users which, while accurate with this populace, might not be representative of this overall populace.
To safeguard the privacy associated with the users whoever pages have already been utilized in this report, we substituted the pictures that are main those from a photograph library more often than not, plus in other instances we blurred the images. All names and places have already been blurred.
Goals and Methodology
The thing that was this project about? With Valentine’s time approaching we wished to see just what users looked at two of the most extremely popular and greatly promoted internet dating solutions: Match.com and eHarmony.
Eventually we had been enthusiastic about responding to the after questions: exactly How effective are computer systems at assisting users find love? Considering that the websites utilize various approaches to internet dating, had been one solution considered superior to the other? If so, why? Just how do users recognize matches that are potential? Just how do users measure the relationship potential of these matches?
Exactly exactly What did we do? We recruited 16 users in four teams: 4 males and 4 women that utilize each site. All users had been between 30 and 40 years old All users must be active (for example. They were spending users of either site), had been presently searching for times, together with been on one or more date via their web web site within the final thirty days. Users had been interviewed at office in new york or higher the net WebEx that is using and We asked all users who have been interviewed at Catalyst to eye-track a Match.com profile we created. Males were shown a feminine profile and vice-versa. We then explored the users basic experiences of online dating sites and their particular experiences with the website they normally use. Next, users had been expected to log within their account and show what they would typically do in order to find matches, assess matches, then keep in touch with matches. We had been thinking about their general views for the experience that is dating their particular internet web web sites. Where users had utilized both web web sites, we had been enthusiastic about their relative findings.
General Perceptions In basic, users told us that online dating services, including eHarmony and Match.com, come up short on their advertised capacity to make good intimate matches.
Particularly, there is confidence that is little the thought of using technology to change ab muscles complex procedure of developing individual relationships. The straightforward kinds and crude matching techniques on these websites led many users to conclude that online dating services would be best regarded as a pool of possible matches such as some screening that is rough.