«Cougar» trend of females chasing more youthful males a myth

LONDON (Reuters Life!) – Madonna and Demi Moore can be fuelling talk of the trend that is growing older women in the prowl for younger males but a report on Wednesday stated the occurrence of this “cougar” is just a misconception, restricted to your realm of superstars.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of online dating sites, because of the University of Wales Institute, Cardiff (UWIC), discovered gents and ladies will always be instead conventional in terms of trying to find their perfect partner.

Women generally look for an adult and, consequently ideally, wealthier guy, based on the UWIC research.

Guys, on the other side hand, desire a young and appealing female, and frequently choose a much more youthful partner as they by themselves age.

The findings, posted within the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and movies like “Cougar Town” featuring Courteney Cox and “Sex therefore the City” of females aged over 40 searching for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the research which involved analysing age choices of 22,000 both women and men making use of online dating services across 14 nations as well as 2 groups that are religious.

“A critically important consideration for advertisers on online dating services appears to function as the chronilogical age of a possible partner,” Dunn stated in a declaration.

He stated it absolutely was a commonly held presumption that with the advent of feminine monetary self-reliance, females had been now able to target males of any age bracket, as securing monetary protection from older, wealthier men had been no further a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from reasonably older guys to fairly more youthful males, it’s been argued, is mirrored because of the development of the model kid event,” he said.

“The outcomes of our research challenges these presumptions. Even though there had been some social variation in extremes, the outcomes revealed obviously that females across all age ranges and cultures, targeted men either their very own age or older.”

Dunn stated a pattern that is strikingly different of choices had been obvious ukrainian brides in men.

Young males, aged 20 to 25, either targeted females their very own age or marginally more youthful.

But as men aged, they obviously indicated a choice for women increasingly more youthful than by themselves, with this particular pattern additionally being cross-culturally consistent.

“These findings are obviously supportive of evolutionary concept,” Dunn included. “A wide selection of proof has revealed that ladies, when contemplating a possible long-lasting partner, focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and they are demonstrably correlated utilizing the several years of optimum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting an entire brand brand new generation of ‘cougar’ ladies who see much younger males as his or her objective while looking for a partner that is long-term.

“But this idea regarding the ‘toy-boy’ event is dispelled being a misconception which just exists in the wonderful world of celebrity as opposed to showing actual life.”

The nations mixed up in study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith


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